Industry News

Schweppes Novida officially launched in Nigeria

David Masifon

BY David Masifon

Coca-Cola Nigeria has officially unveiled Schweppes Novida Pineapple – a fruity flavoured Non-alcoholic malt beverage, in a launch ceremony that held in Lagos on 15th December 2017 amid fanfare.

The new Schweppes variant extravagant, classy black carpet party was headlined by music crooner D’Banj, with performances also coming from Ayo Drums and very lively, classic tunes from Godwin the violinist.

Gbolahan Sanni, Marketing Manager, Still and Flavours Beverages, Coca-Cola Nigeria Limited, said that the introduction of Novida into the Nigerian market is part of a global strategic move to meet the ever-changing consumer demands and taste preferences.

“Around the world, Coca-Cola is aware that consumer demands and tastes are constantly changing, we are active to this fact and are devoted to continuous innovation,” he said.

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The unveiling of the Schweppes Novida marks an important milestone in the history of the Coca-Cola system in Nigeria with the beverage giant company’s significant investment plans to ensure Novida taps into the potential of this segment fully.

“This category is ripe for a new premium brand of a non-alcoholic malt-based drink,” he stated.

Coca-Cola Nigeria says the soft drinks segment remains unexplored as it launched a new non-alcoholic soft drink, Schweppes Novida, noting that ‘Novida’ means ‘New life’ in Portuguese. Bottles of Schweppes Novida were handed to guests at the event both to have a taste of and to take home.

Schweppes Novida comes in 35cl PET bottle and is only available in pineapple flavour. The brand is also said to be already available in some African markets like Kenya and Zimbabwe.

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