Life Continental Lager Beer has concluded plans to launch the fourth edition of its “Life Progress Booster” promo, an initiative by the brand to promote small and medium scale enterprises (SMEs) in the South Eastern states of Nigeria.
The brand which comes from the stable of Nigerian Breweries Plc is a market leader in the states of Abia, Anambra, Enugu, Ebonyi, Imo, Delta and Rivers.
At the unveiling in Enugu, the brand handlers noted that the scheme is positioned to boost the entrepreneurial spirit of Igbo men and women across the South East states of Nigeria.
Portfolio Manager, mainstream Lager and Stout Brands, Emmanuel Agu said:
“Life Progress Booster promotion is a celebration of the essential Igbo spirit of industry, will to succeed, enterprise and passion in the world of business. This project is, no doubt, a reinforcement of the heritage embedded in the Life Continental Lager Beer, its essence, connection and affinity with the people, and culture/lifestyle of South Easterners”.
Agu further stated that in line with previous editions, consumers and interested participants need to currently be operating a simple, viable, not necessarily outlandish business with the goal to take it to greater heights.